The client request is to create an identity for a new co-working space in Nottingham, UK. Especially these days a workplace revolution is happening. The audience are creators, innovators and keen collaborators for whom sharing ideas is a key part to their success.
The ideation phase started out based on the idea inspiration of ‘birds flocking together’ and from there on the brand concept evolved to make
it more intelligently, sophisticated and connected to that community feeling that you want to belong too.
Multiple design directions came into place during idea generation and sketching logo ideas. In the process of creating -going back and forth between the brief, the created brand concept and the first ideas - the brand name shifted from Fuse to INFUSE.
The creative process is one of many tries and fails, but somewhere down the road it all comes together. Especially when we finally can add some colour ideas.
This brief comes with a full rollout! From posters, to landingspage, to gear and most important: mugs for your coffee:)
Visual Inspiration & kickstart design direction
