If you Ride with (the) Tribe it creates a better understanding why you do it. Tribe stands for ‘I belong here and I am part of a bigger purpose and tradition’. That that is why people choose to Ride with Tribe, the first City Bike sharing in Montauk (US). From start-up to scale-up, bike sharing is hot and that’s why they’ve asked me to create a new brandname and craft a new website identity for this new city bike sharing start-up.
Going back to the roots of America, especially this city relates to the Native American Tribe. Such an epic history, needed to have and Epic outcome that people can relate to in a brand new way. The graphic elements play a key part to further rollout of this brand Ride.Tribe.
Visual Inspiration & kickstart design direction
source: www.unsplash.com for the photos used as visual inspiration